Systems that make work flow

I connect tools, data, and teams so startups scale with less friction.

I build clean, reliable automations and integrations that simplify operations and unlock growth. Thoughtful design. Human-centered systems. Real business impact.

What I focus on
Ops & Growth
Integrations & data flow
Automation
APIs, retries, logging
UX & Clarity
Simple, scalable design
Featured

FSM × Zoho Desk × THD Service Channel

Built a robust Node.js integration syncing visits, notes, and attachments with retries, structured logging (Logz.io/GCP), and human-readable error comments.

Result: 100% transfer accuracy in testing, clear audit trails, and faster resolution time.

Giftees

Time-bound promotional gift cards driving off-peak sales with local discovery.

TapForCare

Scheduling, multi-timezone booking, and calendar sync for diabetes care specialists.

Trusted by founders and teams at

Selected Work

A few projects that show how I blend systems thinking, automation, and clear UX.

System Integration

Field Ops to Service Channel Sync

End-to-end data sync (visits, notes, attachments), resilient retries, rate-limit handling, and private error comments for quick triage.

Product

Giftees — Off‑Peak Growth

Time-window gift cards to boost low-traffic hours; merchant search by recipient location for higher redemption rates.

Platform

TapForCare — Care Scheduling

Self-serve booking, recurring availability, calendar sync, and cross-timezone support with notifications and 24‑hour rules.

Marketplace

Amoma Care

Two-sided marketplace foundation for care workers and customers with subscription monetization.

Rapid Prototyping

SportsScience

Sports performance analytics platform to optimize athlete training and injury prevention for professional teams and individual athletes.

Product

SportsOS

A multi-tenant, white-label sports event OS for corporate organizations to run corporate leagues and tournaments covering registration → scheduling → officiating → scoring → media → analytics.

How I help

Flexible engagements — from quick integrations to end‑to‑end systems.

Systems & Automation

Integrations, workflows, and data pipelines that remove manual work and reduce errors.

Stack: Node.js, Ruby, APIs, webhooks, GCP logging.

Integration Architecture

Design for scale, reliability, and clarity. Error handling, retries, monitoring, and audit trails.

Growth & RevOps

CRM + marketing ops that create clean handoffs, faster cycles, and measurable ROI.

Product & UX

Simple flows, crisp microcopy, and human‑centered automation.

Advisory

Technical strategy, roadmaps, and hands-on guidance for founders and ops leaders.

Workshops

Map your systems, find bottlenecks, and design a plan to scale — in a focused session.

My approach

A simple framework that keeps projects clear, fast, and resilient.

1

Understand the system

Map people, tools, and data. Define success and choose the smallest meaningful win.

2

Design for flow

Sketch ideal paths. Prioritize clarity, scalability, and maintainability.

3

Build with intention

Modular code. Resilient error handling. Observability from day one.

4

Test real scenarios

Edge cases, sandboxes, rate limits, and data integrity checks.

5

Deploy & monitor

Phased rollout, logging (Logz.io/GCP), alerts, and user feedback channels.

6

Iterate & evolve

Review metrics and feedback, automate more, refactor as the business grows.

Let's build something that flows

Tell me about your system, the pain points, and the outcome you want.

Fit & next steps

  • 30‑min discovery call
  • One‑page plan with options
  • Kickoff within 1–2 weeks

Europe/London timezone • Remote‑first